It's OK

HBO launched It’s OK in partnership with the National Alliance on Mental Illness (NAMI) to raise awareness for and de-stigmatize Mental Illness.

Custom advisories were added key episodes that tackled mental illness on screen to encourage conversation and understanding. A series of Doctor Commentaries were also launched that dissected various mental health illnesses among HBO shows and characters.

Brand: HBO

Agency: Wieden + Kennedy NY

It's OK Case Study

HBO Doctor Commentaries - Game of Thrones

All WB Same Day Premieres on HBO Max HBO Max Launch It's OK Backstories The Inspiration Room Mother's Day Cards Stories Like No Other Start No Other Way Question Your Answers: Should I Be Scared? Because of Her Made in NY If It's Not Game Time, It's Recover Time Incredible Is Inevitable Dear Peyton Sounds of Hope The Boy Who Learned To Fly Boston Marathon

WB Same Day Premieres on HBO Max HBO Max Launch It's OK Backstories The Inspiration Room Mother's Day Cards Stories Like No Other Start No Other Way Question Your Answers: Should I Be Scared? Because of Her Made in NY If It's Not Game Time, It's Recover Time Incredible Is Inevitable Dear Peyton Sounds of Hope The Boy Who Learned To Fly Boston Marathon